Formation Marketing fondamental
Marketing Management
  • 6 modules
  • Chaque module inclut des vidéos et des exercices en ligne
  • PDF téléchargeable
EIN BERATER WIRD SICH BEI IHNEN MELDEN

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Durée d’accès à la formation

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Temps d’études
moyen (à votre rythme)

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Nos formateurs sont
là pour vous

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    Titre délivré

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    DESCRIPTION

    [/vc_column_text][vc_column_text css_animation=»none»]Tout manager doit comprendre les notions du marketing management. A l’issue de cette formation, vous aurez une vue d’ensemble d’une démarche marketing et de ses outils et serez capable de concevoir et mettre en place des activités marketing d’une entreprise (PME) ou d’une association.
    Cette formation en ligne vous permettra d’acquérir les concepts fondamentaux du marketing management, soit :

    • Connaître la structure et le contenu d’un plan de marketing
    • Savoir analyser un marché, son environnement, sa concurrence et ses consommateurs
    • Fixer les objectifs à viser
    • Définir les stratégies de segmentation, ciblage, positionnement et différenciation
    • Élaborer le mix marketing composé du produit et prix ainsi que de la distribution et promotion (communication)
    • Établir et suivre un budget marketing

    Notre formation est destinée toute personne désirant acquérir les connaissances de base du marketing, soit dans une démarche de formation continue professionnelle, soit en complément ou à l’issue d’études non liées au marketing.

    Cette formation en marketing management est notamment recommandée pour les examens du Brevet fédéral de Spécialiste en finance et comptabilité pour la partie «Compétences managériales».

    Les objectifs généraux :

    • Savoir définir le rôle et la fonction du marketing et son impact sur la performance de l’entreprise
    • Pouvoir définir les quatre stratégies de base et les objectifs garantissant des actions de marketing cohérentes
    • Connaître les éléments opérationnels du mix marketing
    • Savoir établir un plan de marketing

    Les objectifs spécifiques :

    • Connaître la structure et le contenu d’un plan de marketing
    • Savoir analyser un marché, son environnement, sa concurrence et ses consommateurs
    • Fixer les objectifs à viser
    • Définir les stratégies de segmentation, ciblage, positionnement et différenciation
    • Élaborer le mix marketing composé du produit et prix ainsi que de la distribution et promotion (communication)
    • Établir et suivre un budget marketing

    [/vc_column_text][/vc_tta_section][vc_tta_section title=»DÉBOUCHÉS» tab_id=»debouches33c7-4477ef68-f6f0f341-deb5″][vc_column_text el_class=»blue-gradient» css=».vc_custom_1587392549935{margin-bottom: 15px !important;}»]

    DÉBOUCHÉS

    [/vc_column_text][vc_column_text]Permettre à des personnes non formées à la pratique du marketing de comprendre l’utilité, la structure et le fonctionnement de l’orientation client d’une entreprise. Essentiel avant d’appliquer les déclinaisons du marketing par secteur comme les services financiers, le luxe, la distribution ou par branches, comme le marketing digital par exemple.[/vc_column_text][/vc_tta_section][vc_tta_section title=»CONDITIONS» tab_id=»conditions33c7-4477ef68-f6f0f341-deb5″][vc_column_text el_class=»blue-gradient» css=».vc_custom_1587392563665{margin-bottom: 15px !important;}»]

    CONDITIONS D’ADMISSION À LA FORMATION

    [/vc_column_text][vc_column_text]Accès libre (pas de prérequis exigé)[/vc_column_text][/vc_tta_section][vc_tta_section title=»MODULES» tab_id=»modules33c7-4477ef68-f6f0f341-deb5″ el_class=»modules-section»][vc_column_text el_class=»blue-gradient» css=».vc_custom_1587556337273{margin-bottom: 15px !important;}»]

    MODULES

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    1. Introduction
    2. Analyse, diagnostic et enquête de marché
    3. Objectifs
    4. Stratégies de segmentation, ciblage, positionnement et différenciation
    5. Le mix-marketing et ses 4 P : Produit, Prix, Place, Promotion
    6. Budget marketing

    [/vc_column_text][/vc_tta_section][vc_tta_section title=»VIDÉOS» tab_id=»videos33c7-4477ef68-f6f0f341-deb5″][vc_column_text el_class=»blue-gradient» css=».vc_custom_1587392585910{margin-bottom: 15px !important;}»]

    VIDÉOS

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    FORMATEURS

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    NOS PROCHAINES SÉANCES
    D’INFORMATIONS

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    VOS GUIDES

    [/vc_column_text][vc_raw_html]JTVCZWxlbWVudG9yLXRlbXBsYXRlJTIwaWQlM0QlMjIxMjQ4MSUyMiU1RA==[/vc_raw_html][/vc_column][/vc_row][vc_row full_width=»stretch_row» css=».vc_custom_1588675785048{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 15px !important;padding-bottom: 15px !important;background-color: #f5f5f5 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}»][vc_column css=».vc_custom_1585914981537{padding-top: 0px !important;}»][vc_column_text el_class=»green-gradient»]

    LES ÉCOLES ET ENTREPRISES NOUS FONT CONFIANCE

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    NOS AUTRES FORMATIONS
    EN BUSINESS MANAGEMENT

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    NOS RESSOURCES

    [/vc_column_text][vc_raw_html]JTVCZWxlbWVudG9yLXRlbXBsYXRlJTIwaWQlM0QlMjIxMTE2NCUyMiU1RA==[/vc_raw_html][/vc_column][/vc_row][vc_row full_width=»stretch_row» css=».vc_custom_1588679064574{margin-bottom: 0px !important;padding-top: 15px !important;padding-bottom: 15px !important;background-color: #f5f5f5 !important;}» el_id=»experts-grid»][vc_column css=».vc_custom_1588678626317{padding-top: 0px !important;}»][vc_column_text el_class=»blue-gradient» css=».vc_custom_1589280044916{margin-bottom: 0px !important;}»]

    NOS EXPERTS EN BUSINESS MANAGEMENT

    [/vc_column_text][vc_basic_grid post_type=»expert» max_items=»-1″ style=»pagination» items_per_page=»3″ gap=»15″ arrows_design=»vc_arrow-icon-arrow_02_left» arrows_position=»outside» paging_design=»none» item=»6741″ grid_id=»vc_gid:1633559292559-d077e63a-9163-0″ el_class=»experts-grid» taxonomies=»1372″ css=».vc_custom_1589280058462{margin-bottom: 0px !important;}»][/vc_column][/vc_row][vc_row css=».vc_custom_1588679160699{padding-top: 15px !important;padding-bottom: 15px !important;}»][vc_column css=».vc_custom_1588679186690{padding-top: 0px !important;}»][vc_column_text css_animation=»none» el_class=»green-gradient» css=».vc_custom_1588679244141{margin-bottom: 0px !important;padding-bottom: 0px !important;}»]

    NOS MEMBRES TÉMOIGNENT

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    2’000

    Membres

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    20

    Expert.es

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    94%

    de membres satisfaits

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    15

    Programmes de formation

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