{"id":6344,"date":"2020-04-01T12:01:46","date_gmt":"2020-04-01T10:01:46","guid":{"rendered":"https:\/\/betterstudy.ch\/?post_type=product&#038;p=6344"},"modified":"2022-01-28T16:53:29","modified_gmt":"2022-01-28T15:53:29","slug":"formation-marketing-fondamental","status":"publish","type":"product","link":"https:\/\/betterstudy.ch\/de\/produit\/formation-marketing-fondamental\/","title":{"rendered":"Marketing Management"},"content":{"rendered":"<p>[vc_row][vc_column][vc_row_inner el_class=&#187;trust-product&#187; css=&#187;.vc_custom_1589285630506{padding-bottom: 15px !important;}&#187;][vc_column_inner width=&#187;1\/4&#8243;][vc_icon type=&#187;betterstudy&#187; color=&#187;black&#187; align=&#187;center&#187; css_animation=&#187;appear&#187; icon_betterstudy=&#187;betterstudy-icon icon-calendar&#187; css=&#187;.vc_custom_1587465589894{margin-bottom: 0px !important;}&#187;][vc_column_text css=&#187;.vc_custom_1587469708768{margin-bottom: 5px !important;}&#187;]<\/p>\n<p style=\"text-align: center;\">Dur\u00e9e d&#8217;acc\u00e8s \u00e0 la formation<\/p>\n<p>[\/vc_column_text][vc_custom_heading text=&#187;6 MOIS&#187; font_container=&#187;tag:div|font_size:18|text_align:center|color:%23000000|line_height:normal&#187; google_fonts=&#187;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal&#187;][\/vc_column_inner][vc_column_inner width=&#187;1\/4&#8243;][vc_icon type=&#187;betterstudy&#187; color=&#187;black&#187; align=&#187;center&#187; css_animation=&#187;appear&#187; icon_betterstudy=&#187;betterstudy-icon icon-clock&#187; css=&#187;.vc_custom_1587465942279{margin-bottom: 0px !important;}&#187;][vc_column_text css=&#187;.vc_custom_1587469718597{margin-bottom: 5px !important;}&#187;]<\/p>\n<p style=\"text-align: center;\">Temps d&#8217;\u00e9tudes<br \/>\nmoyen (\u00e0 votre rythme)<\/p>\n<p>[\/vc_column_text][vc_custom_heading text=&#187;8 H&#187; font_container=&#187;tag:div|font_size:18|text_align:center|color:%23000000|line_height:normal&#187; google_fonts=&#187;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal&#187;][\/vc_column_inner][vc_column_inner width=&#187;1\/4&#8243;][vc_icon type=&#187;betterstudy&#187; color=&#187;black&#187; align=&#187;center&#187; css_animation=&#187;appear&#187; icon_betterstudy=&#187;betterstudy-icon icon-teacher&#187; css=&#187;.vc_custom_1587465949890{margin-bottom: 0px !important;}&#187;][vc_column_text css=&#187;.vc_custom_1587469727140{margin-bottom: 5px !important;}&#187;]<\/p>\n<p style=\"text-align: center;\">Nos formateurs sont<br \/>\nl\u00e0 pour vous<\/p>\n<p>[\/vc_column_text]<ul class=\"accompagnement\"><\/ul>[\/vc_column_inner][vc_column_inner width=&#187;1\/4&#8243;][vc_icon type=&#187;betterstudy&#187; color=&#187;black&#187; align=&#187;center&#187; css_animation=&#187;appear&#187; icon_betterstudy=&#187;betterstudy-icon icon-medal&#187; css=&#187;.vc_custom_1587465959788{margin-bottom: 0px !important;}&#187;][vc_column_text css=&#187;.vc_custom_1587469735066{margin-bottom: 5px !important;}&#187;]<\/p>\n<p style=\"text-align: center;\">Titre d\u00e9livr\u00e9<\/p>\n<p>[\/vc_column_text][vc_custom_heading text=&#187;Attestation de participation&#187; font_container=&#187;tag:div|font_size:18|text_align:center|color:%23000000|line_height:normal&#187; google_fonts=&#187;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal&#187;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#187;stretch_row&#187; css=&#187;.vc_custom_1587572619594{margin-bottom: 0px !important;background-color: #ffffff !important;}&#187;][vc_column css=&#187;.vc_custom_1587399718116{margin-bottom: 0px !important;padding-bottom: 0px !important;}&#187;][vc_tta_tabs style=&#187;outline&#187; shape=&#187;square&#187; color=&#187;black&#187; spacing=&#187;&#187; alignment=&#187;center&#187; active_section=&#187;1&#8243; no_fill_content_area=&#187;true&#187; el_class=&#187;black-tabs&#187; css=&#187;.vc_custom_1588582729917{margin-bottom: 0px !important;}&#187;][vc_tta_section title=&#187;DESCRIPTION&#187; tab_id=&#187;description33c7-4477ef68-f6f0f341-deb5&#8243;][vc_column_text el_class=&#187;blue-gradient&#187; css=&#187;.vc_custom_1588583250421{margin-bottom: 15px !important;}&#187;]<\/p>\n<h2 style=\"text-align: center;\">DESCRIPTION<\/h2>\n<p>[\/vc_column_text][vc_column_text css_animation=&#187;none&#187;]Tout manager doit comprendre les notions du marketing management. A l\u2019issue de cette formation, vous aurez une vue d\u2019ensemble d\u2019une d\u00e9marche marketing et de ses outils et serez capable de concevoir et mettre en place des activit\u00e9s marketing d\u2019une entreprise (PME) ou d\u2019une association.<br \/>\nCette formation en ligne vous permettra d\u2019acqu\u00e9rir les concepts fondamentaux du marketing management, soit :<\/p>\n<ul>\n<li>Conna\u00eetre la structure et le contenu d\u2019un plan de marketing<\/li>\n<li>Savoir analyser un march\u00e9, son environnement, sa concurrence et ses consommateurs<\/li>\n<li>Fixer les objectifs \u00e0 viser<\/li>\n<li>D\u00e9finir les strat\u00e9gies de segmentation, ciblage, positionnement et diff\u00e9renciation<\/li>\n<li>\u00c9laborer le mix marketing compos\u00e9 du produit et prix ainsi que de la distribution et promotion (communication)<\/li>\n<li>\u00c9tablir et suivre un budget marketing<\/li>\n<\/ul>\n<p>Notre formation est destin\u00e9e toute personne d\u00e9sirant acqu\u00e9rir les connaissances de base du marketing, soit dans une d\u00e9marche de formation continue professionnelle, soit en compl\u00e9ment ou \u00e0 l\u2019issue d\u2019\u00e9tudes non li\u00e9es au marketing.<\/p>\n<p>Cette formation en marketing management est notamment recommand\u00e9e pour les examens du Brevet f\u00e9d\u00e9ral de Sp\u00e9cialiste en finance et comptabilit\u00e9 pour la partie &#171;Comp\u00e9tences manag\u00e9riales&#187;.<\/p>\n<p><strong>Les objectifs g\u00e9n\u00e9raux :<\/strong><\/p>\n<ul>\n<li>Savoir d\u00e9finir le r\u00f4le et la fonction du marketing et son impact sur la performance de l\u2019entreprise<\/li>\n<li>Pouvoir d\u00e9finir les quatre strat\u00e9gies de base et les objectifs garantissant des actions de marketing coh\u00e9rentes<\/li>\n<li>Conna\u00eetre les \u00e9l\u00e9ments op\u00e9rationnels du mix marketing<\/li>\n<li>Savoir \u00e9tablir un plan de marketing<\/li>\n<\/ul>\n<p><strong>Les objectifs sp\u00e9cifiques :<\/strong><\/p>\n<ul>\n<li>Conna\u00eetre la structure et le contenu d\u2019un plan de marketing<\/li>\n<li>Savoir analyser un march\u00e9, son environnement, sa concurrence et ses consommateurs<\/li>\n<li>Fixer les objectifs \u00e0 viser<\/li>\n<li>D\u00e9finir les strat\u00e9gies de segmentation, ciblage, positionnement et diff\u00e9renciation<\/li>\n<li>\u00c9laborer le mix marketing compos\u00e9 du produit et prix ainsi que de la distribution et promotion (communication)<\/li>\n<li>\u00c9tablir et suivre un budget marketing<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#187;D\u00c9BOUCH\u00c9S&#187; tab_id=&#187;debouches33c7-4477ef68-f6f0f341-deb5&#8243;][vc_column_text el_class=&#187;blue-gradient&#187; css=&#187;.vc_custom_1587392549935{margin-bottom: 15px !important;}&#187;]<\/p>\n<h2 style=\"text-align: center;\">D\u00c9BOUCH\u00c9S<\/h2>\n<p>[\/vc_column_text][vc_column_text]Permettre \u00e0 des personnes non form\u00e9es \u00e0 la pratique du marketing de comprendre l\u2019utilit\u00e9, la structure et le fonctionnement de l\u2019orientation client d\u2019une entreprise. Essentiel avant d\u2019appliquer les d\u00e9clinaisons du marketing par secteur comme les services financiers, le luxe, la distribution ou par branches, comme le marketing digital par exemple.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#187;CONDITIONS&#187; tab_id=&#187;conditions33c7-4477ef68-f6f0f341-deb5&#8243;][vc_column_text el_class=&#187;blue-gradient&#187; css=&#187;.vc_custom_1587392563665{margin-bottom: 15px !important;}&#187;]<\/p>\n<h2 style=\"text-align: center;\">CONDITIONS D\u2019ADMISSION \u00c0 LA FORMATION<\/h2>\n<p>[\/vc_column_text][vc_column_text]Acc\u00e8s libre (pas de pr\u00e9requis exig\u00e9)[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#187;MODULES&#187; tab_id=&#187;modules33c7-4477ef68-f6f0f341-deb5&#8243; el_class=&#187;modules-section&#187;][vc_column_text el_class=&#187;blue-gradient&#187; css=&#187;.vc_custom_1587556337273{margin-bottom: 15px !important;}&#187;]<\/p>\n<h2 style=\"text-align: center;\">MODULES<\/h2>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<ol type=\"I\">\n<li>Introduction<\/li>\n<li>Analyse, diagnostic et enqu\u00eate de march\u00e9<\/li>\n<li>Objectifs<\/li>\n<li>Strat\u00e9gies de segmentation, ciblage, positionnement et diff\u00e9renciation<\/li>\n<li>Le mix-marketing et ses 4 P : Produit, Prix, Place, Promotion<\/li>\n<li>Budget marketing<\/li>\n<\/ol>\n<p>[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#187;VID\u00c9OS&#187; tab_id=&#187;videos33c7-4477ef68-f6f0f341-deb5&#8243;][vc_column_text el_class=&#187;blue-gradient&#187; css=&#187;.vc_custom_1587392585910{margin-bottom: 15px !important;}&#187;]<\/p>\n<h2 style=\"text-align: center;\">VID\u00c9OS<\/h2>\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#187;1\/4&#8243;][vc_video link=&#187;https:\/\/www.youtube.com\/watch?v=Oww-eTtJ31U&amp;feature=emb_logo&#187; el_aspect=&#187;43&#8243;][\/vc_column_inner][vc_column_inner width=&#187;1\/4&#8243;][vc_video link=&#187;https:\/\/www.youtube.com\/watch?v=N9LV0BGDYIo&amp;t=16s&#187; el_aspect=&#187;43&#8243;][\/vc_column_inner][vc_column_inner width=&#187;1\/4&#8243;][vc_video link=&#187;https:\/\/www.youtube.com\/watch?v=St98RFxVQWc&amp;list=PL3BpJsjKfKnPTKTZiwdXB3XC7p9v3TRSM&amp;index=3&#8243; el_aspect=&#187;43&#8243;][\/vc_column_inner][vc_column_inner width=&#187;1\/4&#8243;][vc_video link=&#187;https:\/\/www.youtube.com\/watch?v=5dpjiyH53QQ&amp;list=PL3BpJsjKfKnPTKTZiwdXB3XC7p9v3TRSM&amp;index=4&#8243; el_aspect=&#187;43&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section title=&#187;FORMATEURS&#187; tab_id=&#187;formateurs33c7-4477ef68-f6f0f341-deb5&#8243; el_class=&#187;formateurs-produit&#187;][vc_column_text el_class=&#187;blue-gradient&#187; css=&#187;.vc_custom_1589186964951{margin-bottom: 15px !important;}&#187;]<\/p>\n<h2 style=\"text-align: center;\">FORMATEURS<\/h2>\n<p>[\/vc_column_text][vc_basic_grid post_type=&#187;ids&#187; element_width=&#187;3&#8243; gap=&#187;0&#8243; item=&#187;7622&#8243; grid_id=&#187;vc_gid:1633559292551-e5a5d72f-cb54-9&#8243; include=&#187;7724&#8243; css=&#187;.vc_custom_1589285960970{margin-bottom: 0px !important;padding-bottom: 0px !important;}&#187;][\/vc_tta_section][\/vc_tta_tabs][\/vc_column][\/vc_row][vc_row full_width=&#187;stretch_row&#187; parallax=&#187;content-moving&#187; parallax_image=&#187;6602&#8243; disable_element=&#187;yes&#187; css=&#187;.vc_custom_1620648769646{margin-top: 0px !important;padding-top: 30px !important;padding-bottom: 0px !important;}&#187;][vc_column css=&#187;.vc_custom_1586255842883{padding-top: 10px !important;}&#187;][vc_column_text el_class=&#187;white-text&#187; css=&#187;.vc_custom_1586503248015{margin-bottom: 15px !important;border-bottom-width: 0px !important;}&#187;]<\/p>\n<h2 style=\"text-align: center;\"><strong>NOS PROCHAINES S\u00c9ANCES<br \/>\nD&#8217;INFORMATIONS<\/strong><\/h2>\n<p>[\/vc_column_text][vc_row_inner el_class=&#187;vc_hidden-xs&#187;][vc_column_inner width=&#187;1\/6&#8243; offset=&#187;vc_hidden-sm vc_hidden-xs&#187;][\/vc_column_inner][vc_column_inner offset=&#187;vc_col-lg-8 vc_col-md-8&#8243;][vc_basic_grid post_type=&#187;seance-information&#187; max_items=&#187;4&#8243; element_width=&#187;6&#8243; item=&#187;6476&#8243; grid_id=&#187;vc_gid:1633559292555-980ea39b-f13d-2&#8243;][\/vc_column_inner][vc_column_inner width=&#187;1\/6&#8243; offset=&#187;vc_hidden-sm vc_hidden-xs&#187;][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=&#187;.vc_custom_1591633083394{padding-top: 0px !important;padding-bottom: 0px !important;}&#187;][vc_column_inner offset=&#187;vc_hidden-lg vc_hidden-md vc_hidden-sm&#187; css=&#187;.vc_custom_1591633089665{padding-top: 0px !important;padding-bottom: 0px !important;}&#187;][vc_basic_grid post_type=&#187;seance-information&#187; max_items=&#187;-1&#8243; style=&#187;pagination&#187; items_per_page=&#187;1&#8243; element_width=&#187;12&#8243; gap=&#187;0&#8243; arrows_design=&#187;vc_arrow-icon-arrow_12_left&#187; arrows_position=&#187;outside&#187; arrows_color=&#187;grey&#187; paging_design=&#187;square_dots&#187; paging_color=&#187;white&#187; item=&#187;6476&#8243; grid_id=&#187;vc_gid:1633559292556-8e605a31-1636-8&#8243; css=&#187;.vc_custom_1591632891074{margin-bottom: 0px !important;}&#187;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#187;stretch_row&#187; parallax=&#187;content-moving&#187; parallax_image=&#187;6602&#8243; css=&#187;.vc_custom_1586503277210{margin-top: 0px !important;padding-top: 30px !important;padding-bottom: 0px !important;}&#187;][vc_column css=&#187;.vc_custom_1586255842883{padding-top: 10px !important;}&#187;][vc_column_text el_class=&#187;white-text&#187; css=&#187;.vc_custom_1620648784934{margin-bottom: 15px !important;border-bottom-width: 0px !important;}&#187;]<\/p>\n<h2 style=\"text-align: center;\"><strong>VOS GUIDES<br \/>\n<\/strong><\/h2>\n<p>[\/vc_column_text][vc_raw_html]JTVCZWxlbWVudG9yLXRlbXBsYXRlJTIwaWQlM0QlMjIxMjQ4MSUyMiU1RA==[\/vc_raw_html][\/vc_column][\/vc_row][vc_row full_width=&#187;stretch_row&#187; css=&#187;.vc_custom_1588675785048{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 15px !important;padding-bottom: 15px !important;background-color: #f5f5f5 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#187;][vc_column css=&#187;.vc_custom_1585914981537{padding-top: 0px !important;}&#187;][vc_column_text el_class=&#187;green-gradient&#187;]<\/p>\n<h2 style=\"text-align: center;\"><strong>LES \u00c9COLES ET ENTREPRISES NOUS FONT CONFIANCE<\/strong><\/h2>\n<p>[\/vc_column_text][vc_images_carousel images=&#187;6537,6539,6541,6535,6583,6585,6587,6593,6595,6610,10080,10078,10076,10074,10072,10070,10068,10066,10064,10062,10060,10058&#8243; img_size=&#187;full&#187; onclick=&#187;link_no&#187; slides_per_view=&#187;4&#8243; hide_pagination_control=&#187;yes&#187; css_animation=&#187;appear&#187; css=&#187;.vc_custom_1594127906978{margin-bottom: 10px !important;padding-top: 0px !important;}&#187;][\/vc_column][\/vc_row][vc_row full_width=&#187;stretch_row&#187; parallax=&#187;content-moving&#187; parallax_image=&#187;6600&#8243;][vc_column css=&#187;.vc_custom_1633559314957{padding-top: 0px !important;}&#187; offset=&#187;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#187;][vc_column_text el_class=&#187;white-text&#187; css=&#187;.vc_custom_1589280015412{margin-bottom: 10px !important;}&#187;]<\/p>\n<h2 style=\"text-align: center;\"><strong>NOS AUTRES FORMATIONS<br \/>\nEN BUSINESS MANAGEMENT<br \/>\n<\/strong><\/h2>\n<p>[\/vc_column_text][vc_basic_grid post_type=&#187;ids&#187; item=&#187;6423&#8243; grid_id=&#187;vc_gid:1633559292558-138913c5-9202-4&#8243; include=&#187;7691, 6346, 6345&#8243;][vc_btn title=&#187;VOIR TOUTES NOS FORMATIONS EN FINANCE, BANQUE &amp; ASSURANCE&#187; style=&#187;outline-custom&#187; outline_custom_color=&#187;#ffffff&#187; outline_custom_hover_background=&#187;#00ac66&#8243; outline_custom_hover_text=&#187;#ffffff&#187; shape=&#187;square&#187; align=&#187;center&#187; i_align=&#187;right&#187; i_type=&#187;material&#187; i_icon_material=&#187;vc-material vc-material-keyboard_arrow_right&#187; css_animation=&#187;appear&#187; add_icon=&#187;true&#187; link=&#187;url:https%3A%2F%2Fbetterstudy.ch%2Ffinance-assurances%2F|title:Finance%20%26%20assurances||rel:nofollow&#187; el_class=&#187;btn-white-border-green-icon&#187; css=&#187;.vc_custom_1589202131030{margin-bottom: 0px !important;}&#187;][\/vc_column][\/vc_row][vc_row css=&#187;.vc_custom_1588592675055{margin-bottom: 0px !important;padding-top: 15px !important;padding-bottom: 0px !important;}&#187;][vc_column css=&#187;.vc_custom_1588592680795{padding-top: 0px !important;}&#187;][vc_column_text el_class=&#187;blue-gradient&#187; css=&#187;.vc_custom_1588593706892{margin-bottom: 5px !important;}&#187;]<\/p>\n<h2 style=\"text-align: center;\"><strong>NOS RESSOURCES<\/strong><\/h2>\n<p>[\/vc_column_text][vc_raw_html]JTVCZWxlbWVudG9yLXRlbXBsYXRlJTIwaWQlM0QlMjIxMTE2NCUyMiU1RA==[\/vc_raw_html][\/vc_column][\/vc_row][vc_row full_width=&#187;stretch_row&#187; css=&#187;.vc_custom_1588679064574{margin-bottom: 0px !important;padding-top: 15px !important;padding-bottom: 15px !important;background-color: #f5f5f5 !important;}&#187; el_id=&#187;experts-grid&#187;][vc_column css=&#187;.vc_custom_1588678626317{padding-top: 0px !important;}&#187;][vc_column_text el_class=&#187;blue-gradient&#187; css=&#187;.vc_custom_1589280044916{margin-bottom: 0px !important;}&#187;]<\/p>\n<h2 style=\"text-align: center;\"><strong>NOS EXPERTS EN BUSINESS MANAGEMENT<\/strong><\/h2>\n<p>[\/vc_column_text][vc_basic_grid post_type=&#187;expert&#187; max_items=&#187;-1&#8243; style=&#187;pagination&#187; items_per_page=&#187;3&#8243; gap=&#187;15&#8243; arrows_design=&#187;vc_arrow-icon-arrow_02_left&#187; arrows_position=&#187;outside&#187; paging_design=&#187;none&#187; item=&#187;6741&#8243; grid_id=&#187;vc_gid:1633559292559-d077e63a-9163-0&#8243; el_class=&#187;experts-grid&#187; taxonomies=&#187;1372&#8243; css=&#187;.vc_custom_1589280058462{margin-bottom: 0px !important;}&#187;][\/vc_column][\/vc_row][vc_row css=&#187;.vc_custom_1588679160699{padding-top: 15px !important;padding-bottom: 15px !important;}&#187;][vc_column css=&#187;.vc_custom_1588679186690{padding-top: 0px !important;}&#187;][vc_column_text css_animation=&#187;none&#187; el_class=&#187;green-gradient&#187; css=&#187;.vc_custom_1588679244141{margin-bottom: 0px !important;padding-bottom: 0px !important;}&#187;]<\/p>\n<h2 style=\"text-align: center;\"><strong>NOS MEMBRES T\u00c9MOIGNENT<\/strong><\/h2>\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#187;1\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#187;5\/6&#8243;][vc_basic_grid post_type=&#187;temoignage&#187; max_items=&#187;-1&#8243; style=&#187;pagination&#187; items_per_page=&#187;1&#8243; element_width=&#187;12&#8243; arrows_design=&#187;vc_arrow-icon-arrow_03_left&#187; arrows_position=&#187;outside&#187; arrows_color=&#187;grey&#187; paging_design=&#187;none&#187; item=&#187;6768&#8243; grid_id=&#187;vc_gid:1633559292560-30ca2254-f4a3-2&#8243; css=&#187;.vc_custom_1588679215912{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#187;][\/vc_column_inner][vc_column_inner width=&#187;1\/12&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#187;stretch_row&#187; equal_height=&#187;yes&#187; el_class=&#187;trust-element&#187; css=&#187;.vc_custom_1585905383595{background-color: #f5f5f5 !important;}&#187;][vc_column width=&#187;1\/4&#8243; css=&#187;.vc_custom_1585669677210{padding-top: 30px !important;}&#187;][vc_icon type=&#187;betterstudy&#187; color=&#187;white&#187; align=&#187;center&#187; css_animation=&#187;slideInLeft&#187; el_class=&#187;trust-element&#187; icon_betterstudy=&#187;betterstudy-icon icon-group&#187; css=&#187;.vc_custom_1587573195065{margin-bottom: 15px !important;}&#187;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><strong>2\u2019000<\/strong><\/p>\n<p style=\"text-align: center;\">Membres<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#187;1\/4&#8243; css=&#187;.vc_custom_1585669671481{padding-top: 30px !important;}&#187;][vc_icon type=&#187;betterstudy&#187; color=&#187;white&#187; align=&#187;center&#187; css_animation=&#187;slideInDown&#187; icon_betterstudy=&#187;betterstudy-icon icon-man&#187; el_class=&#187;trust-element&#187; css=&#187;.vc_custom_1587573205494{margin-bottom: 15px !important;}&#187;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><strong>20<\/strong><\/p>\n<p style=\"text-align: center;\">Expert.es<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#187;1\/4&#8243; css=&#187;.vc_custom_1585669639012{padding-top: 30px !important;}&#187;][vc_icon type=&#187;betterstudy&#187; color=&#187;white&#187; align=&#187;center&#187; css_animation=&#187;slideInUp&#187; icon_fapro=&#187;fas fa-hamburger&#187; icon_betterstudy=&#187;betterstudy-icon icon-knowledge&#187; el_class=&#187;trust-element&#187; css=&#187;.vc_custom_1585840363115{margin-bottom: 15px !important;}&#187;][vc_column_text css=&#187;.vc_custom_1587626634238{margin-bottom: 15px !important;}&#187;]<\/p>\n<p style=\"text-align: center;\"><strong>94%<\/strong><\/p>\n<p style=\"text-align: center;\">de membres satisfaits<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#187;1\/4&#8243; css=&#187;.vc_custom_1585669664649{padding-top: 30px !important;}&#187;][vc_icon type=&#187;betterstudy&#187; color=&#187;white&#187; align=&#187;center&#187; css_animation=&#187;slideInRight&#187; icon_fapro=&#187;icon-knowledge&#187; icon_betterstudy=&#187;betterstudy-icon icon-experience&#187; el_class=&#187;trust-element&#187; css=&#187;.vc_custom_1585840374570{margin-bottom: 15px !important;}&#187;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><strong>15 <\/strong><\/p>\n<p style=\"text-align: center;\">Programmes de formation<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<ul>\n<li>6 modules<\/li>\n<li>Chaque module inclut des vid\u00e9os et des exercices en ligne<\/li>\n<li>PDF t\u00e9l\u00e9chargeable<\/li>\n<\/ul>\n","protected":false},"featured_media":7861,"template":"","meta":{"content-type":"","_uag_custom_page_level_css":""},"product_brand":[],"product_cat":[1358],"product_tag":[],"class_list":["post-6344","product","type-product","status-publish","has-post-thumbnail","product_cat-businessmanagement","first","instock","sale","sold-individually","shipping-taxable","purchasable","product-type-variable-subscription","has-default-attributes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Formation Marketing Management - Cours en ligne<\/title>\n<meta name=\"description\" content=\"Marketing Management \u2714 D\u00e9veloppez votre carri\u00e8re de manager avec notre formation en ligne en marketing management.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/betterstudy.ch\/de\/produit\/formation-marketing-fondamental\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Formation Marketing Management - Cours en ligne\" \/>\n<meta property=\"og:description\" content=\"Marketing Management \u2714 D\u00e9veloppez votre carri\u00e8re de manager avec notre formation en ligne en marketing management.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/betterstudy.ch\/de\/produit\/formation-marketing-fondamental\/\" \/>\n<meta property=\"og:site_name\" content=\"BetterStudy Formation en ligne\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BetterStudy\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-28T15:53:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/betterstudy.ch\/wp-content\/uploads\/2020\/04\/marketing-fondamental.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"819\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@betterstudych\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"5\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/betterstudy.ch\\\/de\\\/produit\\\/formation-marketing-fondamental\\\/\",\"url\":\"https:\\\/\\\/betterstudy.ch\\\/de\\\/produit\\\/formation-marketing-fondamental\\\/\",\"name\":\"Formation Marketing Management - Cours en ligne\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/betterstudy.ch\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/betterstudy.ch\\\/de\\\/produit\\\/formation-marketing-fondamental\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/betterstudy.ch\\\/de\\\/produit\\\/formation-marketing-fondamental\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/betterstudy.ch\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/marketing-fondamental.jpg\",\"datePublished\":\"2020-04-01T10:01:46+00:00\",\"dateModified\":\"2022-01-28T15:53:29+00:00\",\"description\":\"Marketing Management \u2714 D\u00e9veloppez votre carri\u00e8re de manager avec notre formation en ligne en marketing management.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/betterstudy.ch\\\/de\\\/produit\\\/formation-marketing-fondamental\\\/#breadcrumb\"},\"inLanguage\":\"de-CH\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/betterstudy.ch\\\/de\\\/produit\\\/formation-marketing-fondamental\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-CH\",\"@id\":\"https:\\\/\\\/betterstudy.ch\\\/de\\\/produit\\\/formation-marketing-fondamental\\\/#primaryimage\",\"url\":\"https:\\\/\\\/betterstudy.ch\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/marketing-fondamental.jpg\",\"contentUrl\":\"https:\\\/\\\/betterstudy.ch\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/marketing-fondamental.jpg\",\"width\":1024,\"height\":819,\"caption\":\"Formation Marketing fondamental\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/betterstudy.ch\\\/de\\\/produit\\\/formation-marketing-fondamental\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Boutique\",\"item\":\"https:\\\/\\\/betterstudy.ch\\\/boutique\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing Management\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/betterstudy.ch\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/betterstudy.ch\\\/de\\\/\",\"name\":\"BetterStudy Formation en ligne\",\"description\":\"Formation en ligne cours de finance et comptabilit\u00e9\",\"publisher\":{\"@id\":\"https:\\\/\\\/betterstudy.ch\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/betterstudy.ch\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-CH\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/betterstudy.ch\\\/de\\\/#organization\",\"name\":\"BetterStudy\",\"url\":\"https:\\\/\\\/betterstudy.ch\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-CH\",\"@id\":\"https:\\\/\\\/betterstudy.ch\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/betterstudy.ch\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/betterstudy-logo-site.png\",\"contentUrl\":\"https:\\\/\\\/betterstudy.ch\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/betterstudy-logo-site.png\",\"width\":134,\"height\":43,\"caption\":\"BetterStudy\"},\"image\":{\"@id\":\"https:\\\/\\\/betterstudy.ch\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/BetterStudy\\\/\",\"https:\\\/\\\/x.com\\\/betterstudych\",\"https:\\\/\\\/www.instagram.com\\\/betterstudy_online_course\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/school\\\/betterstudy-cours-en-ligne\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/betterstudy\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Formation Marketing Management - Cours en ligne","description":"Marketing Management \u2714 D\u00e9veloppez votre carri\u00e8re de manager avec notre formation en ligne en marketing management.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/betterstudy.ch\/de\/produit\/formation-marketing-fondamental\/","og_locale":"de_DE","og_type":"article","og_title":"Formation Marketing Management - Cours en ligne","og_description":"Marketing Management \u2714 D\u00e9veloppez votre carri\u00e8re de manager avec notre formation en ligne en marketing management.","og_url":"https:\/\/betterstudy.ch\/de\/produit\/formation-marketing-fondamental\/","og_site_name":"BetterStudy Formation en ligne","article_publisher":"https:\/\/www.facebook.com\/BetterStudy\/","article_modified_time":"2022-01-28T15:53:29+00:00","og_image":[{"width":1024,"height":819,"url":"https:\/\/betterstudy.ch\/wp-content\/uploads\/2020\/04\/marketing-fondamental.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@betterstudych","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"5\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/betterstudy.ch\/de\/produit\/formation-marketing-fondamental\/","url":"https:\/\/betterstudy.ch\/de\/produit\/formation-marketing-fondamental\/","name":"Formation Marketing Management - Cours en ligne","isPartOf":{"@id":"https:\/\/betterstudy.ch\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/betterstudy.ch\/de\/produit\/formation-marketing-fondamental\/#primaryimage"},"image":{"@id":"https:\/\/betterstudy.ch\/de\/produit\/formation-marketing-fondamental\/#primaryimage"},"thumbnailUrl":"https:\/\/betterstudy.ch\/wp-content\/uploads\/2020\/04\/marketing-fondamental.jpg","datePublished":"2020-04-01T10:01:46+00:00","dateModified":"2022-01-28T15:53:29+00:00","description":"Marketing Management \u2714 D\u00e9veloppez votre carri\u00e8re de manager avec notre formation en ligne en marketing management.","breadcrumb":{"@id":"https:\/\/betterstudy.ch\/de\/produit\/formation-marketing-fondamental\/#breadcrumb"},"inLanguage":"de-CH","potentialAction":[{"@type":"ReadAction","target":["https:\/\/betterstudy.ch\/de\/produit\/formation-marketing-fondamental\/"]}]},{"@type":"ImageObject","inLanguage":"de-CH","@id":"https:\/\/betterstudy.ch\/de\/produit\/formation-marketing-fondamental\/#primaryimage","url":"https:\/\/betterstudy.ch\/wp-content\/uploads\/2020\/04\/marketing-fondamental.jpg","contentUrl":"https:\/\/betterstudy.ch\/wp-content\/uploads\/2020\/04\/marketing-fondamental.jpg","width":1024,"height":819,"caption":"Formation Marketing fondamental"},{"@type":"BreadcrumbList","@id":"https:\/\/betterstudy.ch\/de\/produit\/formation-marketing-fondamental\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Boutique","item":"https:\/\/betterstudy.ch\/boutique\/"},{"@type":"ListItem","position":2,"name":"Marketing Management"}]},{"@type":"WebSite","@id":"https:\/\/betterstudy.ch\/de\/#website","url":"https:\/\/betterstudy.ch\/de\/","name":"BetterStudy Formation en ligne","description":"Formation en ligne cours de finance et comptabilit\u00e9","publisher":{"@id":"https:\/\/betterstudy.ch\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/betterstudy.ch\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-CH"},{"@type":"Organization","@id":"https:\/\/betterstudy.ch\/de\/#organization","name":"BetterStudy","url":"https:\/\/betterstudy.ch\/de\/","logo":{"@type":"ImageObject","inLanguage":"de-CH","@id":"https:\/\/betterstudy.ch\/de\/#\/schema\/logo\/image\/","url":"https:\/\/betterstudy.ch\/wp-content\/uploads\/2020\/05\/betterstudy-logo-site.png","contentUrl":"https:\/\/betterstudy.ch\/wp-content\/uploads\/2020\/05\/betterstudy-logo-site.png","width":134,"height":43,"caption":"BetterStudy"},"image":{"@id":"https:\/\/betterstudy.ch\/de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BetterStudy\/","https:\/\/x.com\/betterstudych","https:\/\/www.instagram.com\/betterstudy_online_course\/","https:\/\/www.linkedin.com\/school\/betterstudy-cours-en-ligne\/","https:\/\/www.youtube.com\/user\/betterstudy"]}]}},"uagb_featured_image_src":{"full":["https:\/\/betterstudy.ch\/wp-content\/uploads\/2020\/04\/marketing-fondamental.jpg",1024,819,false],"thumbnail":["https:\/\/betterstudy.ch\/wp-content\/uploads\/2020\/04\/marketing-fondamental-150x150.jpg",150,150,true],"medium":["https:\/\/betterstudy.ch\/wp-content\/uploads\/2020\/04\/marketing-fondamental-375x300.jpg",375,300,true],"medium_large":["https:\/\/betterstudy.ch\/wp-content\/uploads\/2020\/04\/marketing-fondamental-768x614.jpg",640,512,true],"large":["https:\/\/betterstudy.ch\/wp-content\/uploads\/2020\/04\/marketing-fondamental.jpg",640,512,false],"1536x1536":["https:\/\/betterstudy.ch\/wp-content\/uploads\/2020\/04\/marketing-fondamental.jpg",1024,819,false],"2048x2048":["https:\/\/betterstudy.ch\/wp-content\/uploads\/2020\/04\/marketing-fondamental.jpg",1024,819,false],"archive-thumb":["https:\/\/betterstudy.ch\/wp-content\/uploads\/2020\/04\/marketing-fondamental-450x300.jpg",450,300,true],"woocommerce_thumbnail":["https:\/\/betterstudy.ch\/wp-content\/uploads\/2020\/04\/marketing-fondamental-410x308.jpg",410,308,true],"woocommerce_single":["https:\/\/betterstudy.ch\/wp-content\/uploads\/2020\/04\/marketing-fondamental-600x480.jpg",600,480,true],"woocommerce_gallery_thumbnail":["https:\/\/betterstudy.ch\/wp-content\/uploads\/2020\/04\/marketing-fondamental-100x100.jpg",100,100,true],"variation_swatches_image_size":["https:\/\/betterstudy.ch\/wp-content\/uploads\/2020\/04\/marketing-fondamental.jpg",50,40,false],"variation_swatches_tooltip_size":["https:\/\/betterstudy.ch\/wp-content\/uploads\/2020\/04\/marketing-fondamental.jpg",100,80,false]},"uagb_author_info":{"display_name":"Christophe Rieder","author_link":"https:\/\/betterstudy.ch\/de\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"6 modules Chaque module inclut des vid\u00e9os et des exercices en ligne PDF t\u00e9l\u00e9chargeable","_links":{"self":[{"href":"https:\/\/betterstudy.ch\/de\/wp-json\/wp\/v2\/product\/6344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/betterstudy.ch\/de\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/betterstudy.ch\/de\/wp-json\/wp\/v2\/types\/product"}],"version-history":[{"count":0,"href":"https:\/\/betterstudy.ch\/de\/wp-json\/wp\/v2\/product\/6344\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/betterstudy.ch\/de\/wp-json\/wp\/v2\/media\/7861"}],"wp:attachment":[{"href":"https:\/\/betterstudy.ch\/de\/wp-json\/wp\/v2\/media?parent=6344"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/betterstudy.ch\/de\/wp-json\/wp\/v2\/product_brand?post=6344"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/betterstudy.ch\/de\/wp-json\/wp\/v2\/product_cat?post=6344"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/betterstudy.ch\/de\/wp-json\/wp\/v2\/product_tag?post=6344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}