{"id":53625,"date":"2025-07-03T16:18:43","date_gmt":"2025-07-03T14:18:43","guid":{"rendered":"https:\/\/betterstudy.ch\/unkategorisiert\/kpi-definition-key-performance-indicator\/"},"modified":"2025-09-17T15:18:10","modified_gmt":"2025-09-17T13:18:10","slug":"kpi-definition-key-performance-indicator","status":"publish","type":"post","link":"https:\/\/betterstudy.ch\/de\/ausbildung-in-buchhaltung-und-rechnungswesen\/umfassender-leitfaden-buchhaltung\/kpi-definition-key-performance-indicator\/","title":{"rendered":"KPI: Was ist die Definition eines Key Performance Indicators?"},"content":{"rendered":"<p>Dans une <a href=\"https:\/\/betterstudy.ch\/formation-comptabilite\/guide-complet-comptabilite\/investissement-entreprises\/\" rel=\"noopener\">entreprise<\/a>, les diff\u00e9rentes actions <a href=\"https:\/\/blog.betterstudy.ch\/marketing-strategique\" rel=\"noopener\">marketing<\/a> doivent faire l\u2019objet d\u2019une \u00e9valuation, en utilisant des indicateurs de <a href=\"https:\/\/betterstudy.ch\/formation-comptabilite\/guide-complet-comptabilite\/booster-performance-bons-objectifs\/\" rel=\"noopener\">performance<\/a>, dont le KPI.<\/p>\n<p>Ce dernier est un indicateur cl\u00e9 de performance ou ce qu\u2019on d\u00e9signe par ICP, qui offre la possibilit\u00e9 de mesurer la pertinence et l\u2019efficacit\u00e9 d\u2019une campagne marketing, s\u2019appuyant d\u2019habitude sur des \u00e9l\u00e9ments comme l\u2019achat m\u00e9dia, le CRM ou la communication.<\/p>\n<h2 id=\"d\u00e9finition-du-kpi\" class=\"\">D\u00e9finition du KPI<\/h2>\n<p>Il s\u2019agit d\u2019un indicateur chiffr\u00e9, \u00e0 calculer avant d\u2019entreprendre une quelconque action.<\/p>\n<p>Ce ratio permet de mesurer les retomb\u00e9es et de conna\u00eetre le retour sur investissement d\u2019une action.<\/p>\n<p>En g\u00e9n\u00e9ral, les analystes s\u2019appuient sur plusieurs KPI pour \u00e9valuer le nombre de clics n\u00e9cessaires au calcul du taux d\u2019ouverture d\u2019un mail dans le cadre du <a href=\"https:\/\/blog.betterstudy.ch\/pourquoi-formation-marketing-digital\" rel=\"noopener\">marketing digital<\/a> ou le pourcentage de souscription d\u2019un produit, entre autres.<\/p>\n<p>Les r\u00e9sultats obtenus \u00e0 travers les KPI, permettent d\u2019\u00e9tablir ou de r\u00e9ajuster une strat\u00e9gie marketing.<\/p>\n<p>Ces indicateurs sont int\u00e9gr\u00e9s aux tableaux de bords et font l\u2019objet d\u2019un suivi r\u00e9gulier au quotidien dans le cadre des reportings.<\/p>\n<p>Parmi les KPI les plus utilis\u00e9s en CRM on trouve le nombre de clients actifs, le taux d\u2019attrition et le pourcentage de d\u00e9sabonnement.<\/p>\n<p>Alors qu\u2019en achat m\u00e9diat digital, il y a le taux de clic, le ratio de visibilit\u00e9, le taux de couverture sur cible, le ratio de m\u00e9morisation, le taux de conversion et le lifetime value du client.<\/p>\n<h2 id=\"comparaison-entre-okr-et-kpi\" class=\"\">Comparaison entre OKR et KPI<\/h2>\n<p>Les Objectives and Keys Results dits \u00e9galement <a href=\"https:\/\/betterstudy.ch\/formation-comptabilite\/guide-complet-comptabilite\/kpi-definition-key-performance-indicator\/\" rel=\"noopener\">OKR<\/a>, indiquent les buts agressifs et ambitieux permettant \u00e0 une structure de d\u00e9terminer les \u00e9tapes et les d\u00e9marches mesurables et quantifiables \u00e0 entreprendre pour les r\u00e9aliser.<\/p>\n<p>Les OKR sont d\u00e9finis pour une dur\u00e9e bien d\u00e9finie soit la semaine, le mois ou le trimestre. Leur popularit\u00e9 est associ\u00e9e \u00e0 leur utilisation par des grandes multinationales comme Google.<\/p>\n<p>D\u00e8s lors le principal \u00e9l\u00e9ment distinctif entre un OKR et un KPI est l\u2019intention ou la finalit\u00e9.<\/p>\n<p>L\u2019OKR se caract\u00e9rise par son c\u00f4t\u00e9 agressif qui permet de garder le cap, alors que le KPI est plus temp\u00e9r\u00e9 et doit \u00eatre ais\u00e9ment atteignable.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans une entreprise, les diff\u00e9rentes actions marketing doivent faire l\u2019objet d\u2019une \u00e9valuation, en utilisant des indicateurs de performance, dont le KPI. Ce dernier est un indicateur cl\u00e9 de performance ou ce qu\u2019on d\u00e9signe par ICP, qui offre la [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7928,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[1443],"tags":[1684,1643,1903,1907],"class_list":["post-53625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-umfassender-leitfaden-buchhaltung","tag-aktien","tag-evaluation-de","tag-marketing-de","tag-performance-de"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>KPI: Was ist die Definition eines Key Performance Indicators? &#8212; BetterStudy Formation en ligne<\/title>\n<meta name=\"description\" content=\"Der KPI ist ein Key Performance Indicator, der es erm\u00f6glicht, die Effizienz und Relevanz einer Marketingkampagne zu steuern und zu messen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/betterstudy.ch\/de\/ausbildung-in-buchhaltung-und-rechnungswesen\/umfassender-leitfaden-buchhaltung\/kpi-definition-key-performance-indicator\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KPI: Was ist die Definition eines Key Performance Indicators? &#8212; BetterStudy Formation en ligne\" \/>\n<meta property=\"og:description\" content=\"Der KPI ist ein Key Performance Indicator, der es erm\u00f6glicht, die Effizienz und Relevanz einer Marketingkampagne zu steuern und zu messen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/betterstudy.ch\/de\/ausbildung-in-buchhaltung-und-rechnungswesen\/umfassender-leitfaden-buchhaltung\/kpi-definition-key-performance-indicator\/\" \/>\n<meta property=\"og:site_name\" content=\"BetterStudy Formation en ligne\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BetterStudy\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-03T14:18:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-17T13:18:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/betterstudy.ch\/wp-content\/uploads\/2020\/04\/diplome-comptable.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"819\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Christophe Rieder\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@betterstudych\" \/>\n<meta name=\"twitter:site\" content=\"@betterstudych\" \/>\n<meta name=\"twitter:label1\" content=\"Geschrieben von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Christophe Rieder\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/betterstudy.ch\\\/de\\\/ausbildung-in-buchhaltung-und-rechnungswesen\\\/umfassender-leitfaden-buchhaltung\\\/kpi-definition-key-performance-indicator\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/betterstudy.ch\\\/de\\\/ausbildung-in-buchhaltung-und-rechnungswesen\\\/umfassender-leitfaden-buchhaltung\\\/kpi-definition-key-performance-indicator\\\/\"},\"author\":{\"name\":\"Christophe Rieder\",\"@id\":\"https:\\\/\\\/betterstudy.ch\\\/de\\\/#\\\/schema\\\/person\\\/2bef5da90845682ae750c6bec319e991\"},\"headline\":\"KPI: Was ist die Definition eines Key Performance Indicators?\",\"datePublished\":\"2025-07-03T14:18:43+00:00\",\"dateModified\":\"2025-09-17T13:18:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/betterstudy.ch\\\/de\\\/ausbildung-in-buchhaltung-und-rechnungswesen\\\/umfassender-leitfaden-buchhaltung\\\/kpi-definition-key-performance-indicator\\\/\"},\"wordCount\":394,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/betterstudy.ch\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/betterstudy.ch\\\/de\\\/ausbildung-in-buchhaltung-und-rechnungswesen\\\/umfassender-leitfaden-buchhaltung\\\/kpi-definition-key-performance-indicator\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/betterstudy.ch\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/diplome-comptable.jpg\",\"keywords\":[\"Aktien\",\"\u00e9valuation\",\"Marketing\",\"Performance\"],\"articleSection\":[\"Umfassender leitfaden buchhaltung\"],\"inLanguage\":\"de-CH\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/betterstudy.ch\\\/de\\\/ausbildung-in-buchhaltung-und-rechnungswesen\\\/umfassender-leitfaden-buchhaltung\\\/kpi-definition-key-performance-indicator\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/betterstudy.ch\\\/de\\\/ausbildung-in-buchhaltung-und-rechnungswesen\\\/umfassender-leitfaden-buchhaltung\\\/kpi-definition-key-performance-indicator\\\/\",\"url\":\"https:\\\/\\\/betterstudy.ch\\\/de\\\/ausbildung-in-buchhaltung-und-rechnungswesen\\\/umfassender-leitfaden-buchhaltung\\\/kpi-definition-key-performance-indicator\\\/\",\"name\":\"KPI: Was ist die Definition eines Key Performance Indicators? 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Ce dernier est un indicateur cl\u00e9 de performance ou ce qu\u2019on d\u00e9signe par ICP, qui offre la [&hellip;]","_links":{"self":[{"href":"https:\/\/betterstudy.ch\/de\/wp-json\/wp\/v2\/posts\/53625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/betterstudy.ch\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/betterstudy.ch\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/betterstudy.ch\/de\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/betterstudy.ch\/de\/wp-json\/wp\/v2\/comments?post=53625"}],"version-history":[{"count":0,"href":"https:\/\/betterstudy.ch\/de\/wp-json\/wp\/v2\/posts\/53625\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/betterstudy.ch\/de\/wp-json\/wp\/v2\/media\/7928"}],"wp:attachment":[{"href":"https:\/\/betterstudy.ch\/de\/wp-json\/wp\/v2\/media?parent=53625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/betterstudy.ch\/de\/wp-json\/wp\/v2\/categories?post=53625"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/betterstudy.ch\/de\/wp-json\/wp\/v2\/tags?post=53625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}